





The “NJYesOn1.com” microsite’s purpose was to educate New Jersey voters on the positive effects of legalizing marijuana while encouraging them to "Vote Yes on Question #1" on their ballots. I built the site in a way where it feels like one continuous conversation. Large headlines with lots of room for the copy to breathe aligns with the corporate aesthetic that the client wanted. The most important aspect was to incorporate diverse imagery, graphics that reminded users to vote and where to find the question on their ballot. This approach served as a way to help voters keep the directives in mind.