Wear Your Soulis
| Branding + Photography |
Contact me at juliaclay07@gmail.com for inquiries.
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/b8b907bab2b0c4603f180b5296e63fa8/b34c10536282ac079e09645629037a1392bae0077c1e835a16a9e6dcb9de64ccb01a978a2f75db18_rw_1920.png?h=e24572752636d8f050c39603ccdd9e5e)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/b8b907bab2b0c4603f180b5296e63fa8/99ce6a0211cd8a2efab0d1cd3626ef90af17ec7e1487c28080d5f8f26a9c0b1965de4e808b3b52f0_rw_1920.png?h=cb7a911c4bc87bf7ff6d4718f7378aa2)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/b8b907bab2b0c4603f180b5296e63fa8/d2e0c07c3dcd3904b51cd15a8f249cf92d95c3a73d9e9ef3f9e9a9421affe64dde07cf4875f977ba_rw_1920.png?h=3cdbd4d871bb8966fedc4a375b7f961b)
Primary Logomark.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/b8b907bab2b0c4603f180b5296e63fa8/cef4bbf1f4b98b68b4a97eb482e1997cdde0ec473c2c97cd4260e4d5b73b1f7253e3f375953eba69_rw_1920.png?h=2d974f9966f2ccc58a6377cd48386f49)
Secondary Logomark.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/b8b907bab2b0c4603f180b5296e63fa8/93932d401f434822aa03f629e40bcc77868d158b310f95c427c37996da5b1ca54eb56171b4bf2ab2_rw_1920.png?h=5c21859cd4168e0cb983e9c02222b2d3)
Typeface + Color Scheme
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/b8b907bab2b0c4603f180b5296e63fa8/f2236b3d00ba4cd4bdc5c5f338019b2d14eafa44ff9e935be13addfb47a25ded186dfcb9a5010316_rw_1920.png?h=9b31df9445d7a663f223b6f312ab36ac)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/b8b907bab2b0c4603f180b5296e63fa8/74ed00d240898d265201f9e75a0df5ed23ccec6af5add416c479b9972c22018864ef79d768e8cc7b_rw_3840.png?h=9c547011028657367111c7dfb07ebe84)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/b8b907bab2b0c4603f180b5296e63fa8/d7448285a4cf91d87fd2d603199e1b8b97beb8474fbc814359f0e6cce89022b33743a8749b5ed94c_rw_1920.png?h=1a05eb04a0cd796f3bba0865e482894e)
Client is a lifestyle and fashion blogger. She wanted to create a brand and logo that are both elegant and natural. I incorporated a traditional typeface along with a typeface that has a freehand look and feel. I believe there is an aesthetically pleasing balance between the two. The color scheme is muted and neutral. These colors mimic the color scheme that my client enjoys wearing.